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Marylebone Smile Clinic Cosmetic Dentistry
66 Harley Street, London W1G 7HD
Call 02071268526

Data Protection

Data Protection and Information Security Policy – 8th March 2023 This practice is committed to complying with the Data Protection Act 2018, the General Data Protection Regulation (GDPR), GDC, NHS […]

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Data Protection and Information Security Policy – 8th March 2023

This practice is committed to complying with the Data Protection Act 2018, the General Data Protection Regulation (GDPR), GDC, NHS and other data protection requirements relating to our work. We only keep relevant information about employees for the purposes of employment and about patients to provide them with safe and appropriate health care. This policy should be read in conjunction with Data Protection Overview (M 216) and the other related policies and procedures at the end of this policy. All data protection and information security policies procedures and risk assessments are reviewed annually in iComply.

The entity responsible for data protection and information security is the Information Governance Lead, Dufresne Limited T/A Marylebone Smile Clinic. Company Number 12343089 and registered at 6 Turnpike Lane, London, England, N8 0PT

Our lawful bases for processing your personal data are listed in our Privacy Notice (M 217T).


The practice offers individuals real choice and control. Our consent procedures put individuals in charge to build patient trust and engagement. Our consent for marketing requires a positive opt-in, we don’t use pre-ticked boxes or any other method of default consent. We make it easy for people to withdraw consent, tell them how to and keep contemporaneous evidence of consent. Consent to marketing is never a precondition of a service.

Data protection officer (DPO)


Pseudonymisation means transforming personal data so that it cannot be attributed to an individual unless there is additional information.

▪ Pseudonymisation – the data can be tracked back to the original data subject

▪ Anonymisation – that data cannot be tracked back to the original data subject

Examples of pseudonymisation we use are:

▪ We never identify patients in research, patient feedback reports or other publicly available


▪ When we store and transmit electronic data it is encrypted and the encryption key is kept

separate from the data

Data breaches

We report certain types of personal data breaches to the relevant supervisory authority within 72 hours of becoming aware of the breach, where feasible. If the breach results in a high risk of adversely affecting individuals’ rights and freedoms we also inform those individuals without undue delay. We keep contemporaneous records of any personal data breaches, whether or not we need to notify. For our data breach notification procedures see Information Governance Procedures (M 217C).

Right to be informed

We provide ‘fair processing information’, through our Privacy Notice (M 217T) and the Privacy Notice for Children (M 217TC), which provide transparency about how we use personal data. [These are available on our website and from the practice.]

Your data rights

Right of Access

Individuals have the right to access their personal data and supplementary information. The right of

access allows individuals to be aware of and verify the lawfulness of the processing. If an individual

contacts the practice to access their data they will be provided with, as requested:

▪ Confirmation that their data is being processed

▪ Access to their personal data

▪ Any other supplementary information about your rights as found below and in our Privacy

Notices (M 217T) and (M 217TC)

Right to erasure

The right to erasure is also known as ‘the right to be forgotten’. The practice will delete personal data on request of an individual where there is no compelling reason for its continued processing. The right to erasure applies to individuals who are not patients at the practice. If the individual is or has been a patient, the clinical records will be retained according to the retention periods in Record Retention (M215) and after the periods stated can be deleted upon request.

Right of rectification

Individuals have the right to have personal data rectified if it is inaccurate or incomplete.

Right to restriction

Individuals have a right to ‘block’ or suppress the processing of their personal data. If requested we will store their personal data, but stop processing it. We will retain just enough information about the individual to ensure that the restriction is respected in the future.

Right to object

Individuals have the right to object to direct marketing and processing for purposes of scientific research and statistics.

Data portability

An individual can request the practice to transfer their data in electronic or other format.

Privacy by design

We implement technical and organisational measures to integrate data protection into our processing activities. Our data protection and information governance management systems and procedures take

Privacy by design as their core attribute to promote privacy and data compliance.


We keep records of processing activities for future reference.

Privacy impact assessment

To identify the most effective way to comply with their data protection obligations and meet individuals’ expectations of privacy we review our Privacy Impact Assessment annually in iComply using the Sensitive

Information Map, PIA and Risk Assessment (M 217Q).

Information security

Information Governance Procedures (M 217C) includes the following information security procedures:

▪ Team members follow the ‘Staff Confidentiality Code of Conduct’, which clarifies their legal duty

to maintain confidentiality, to protect personal information and provides guidance on how and

when personal or special category data can be disclosed

▪ How to manage a data breach, including reporting

Dufresne Limited T/A Marylebone Smile Clinic 66 Harley Street, W1G 7HD. Company Number 12343089 and registered at 6 Turnpike Lane, London, England, N8 0PT

▪ A comprehensive set of procedures, risk assessments and activities to prevent the data we hold

being accidentally or deliberately compromised and to respond to a breach in a timely manner

▪ The requirements and responsibilities if team members use personal equipment such as

computer, laptop, tablet or mobile phone for practice business

Regular review

This policy and the data protection and information governance procedures it relates to are reviewed annually with iComply.

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